A Growth-Obsessed, Visionary Thinker, Strategically Focused, and Data - Driven Founder, Entrepreneur, and Consultant - experienced in working with some of the world’s biggest software giants and the smallest, scrappiest (and cutest) startups.

Passionate about scaling businesses, optimising performance, and driving sustainable growth. Often found rambling about Marketing, Growth, AI, Agents, and Performance - especially in SaaS & B2B.

The following books have provided me value: Steal Like an Artist, Traction, The Coaching Habit, Made to Stick, Never Split The Difference, and Shoe Dog.